The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. An outbound marketing strategy is based on the hope that mass messages will resonate with prospects. “This traditional, one-way marketing doesn’t work anymore. Consumers are already bombarded with thousands of marketing messages on a daily basis but the majority of them are ignored”, according to Scott Goodson, in his Forbes article, “Become a Social Business”.
Mark is managing partner and co-founder of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social media marketing. Mark is a marketing professor and expert social media blogger for AT&T Business Solutions. Mark's career spans B2B and B2C marketing, advertising, and professional services consulting. Mark led the PwC Global Web team, at McCann, headed the flagship L'Oreal and Sears accounts. At AT&T, led interactive marketing and multicultural marketing initiatives. Mark is ranked #37 in the world for Top Marketing Professors on Twitter, via Social Media Marketing Magazine. Follow me on Twitter at @mnburgess.
As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape.
Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit.
Cheryl Burgess (@ckburgess) is a digital and social brand consultant, blogger, and speaker. Her knowledge of business strategy, passion for creative expression and social technology, helps businesses achieve the remarkable. She is Co-founder, Managing Partner of Blue Focus Marketing, a social branding consultancy. She has expertise in B2B marketing, social media, business continuity and crisis management. Cheryl is an expert blogger on social media topics for AT&T Business Solutions. She was named to the Huffington Post “Passionistas” for her “great business expertise and timeless blog posts”. Cheryl was featured in Fast Company. Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter]. She serves on the Advisory Board of B2Community and B2BTOTY, a B2B Award for the top engaging companies on Twitter. Cheryl is a syndicated blogger for B2Community, B2B Marketing Zone, Social Media Informer and contributing blogger for Crowdshifter.com and 12most.com. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Also, a recipient of #BA75.
Our lives are being transformed with the worldwide explosion of rapidly advancing social technologies. Today, many businesses are rapidly evolving and increasingly becoming social businesses. What we are discovering, though not surprising, is that social technologies are empowering consumers. Yet, there is a talent gap growing between the skills of new marketing and advertising jobs [...]
How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse such an offer, much to Jimmy’s surprise, the kid responds [...]
Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active accounts. Moreover, this dynamic social medium can be the X factor for your business. A game-changer, Twitter offers you the ability to strategically build and leverage your business [...]
Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers. [...]
“Social Media Communities Empower Small Businesses” (Part 2 of a 3 part series) Twitter is an amazing place to meet interesting people and join communities. But sometimes “amazing” is an understatement when it comes to Twitter relationships.
“Demystifying social media for small business” (This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business. In part 2, we will talk to several experts for advice on how to leverage social media.) Successful small businesses have always focused on people [...]
Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing [...]
Google+ or Google-? 20 Experts Voice Their Opinions The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Forrester’s advice to CMOs: “Elevate digital to the highest level of business strategy.” (source: Forrester Report “CMOs must [...]